Advertising

Set up Google AdWords with about 400 keywords targeting local searches for residential snow clearing. During the three-month campaign:

• 28% conversion rate
  • 837 clicks resulted in 231 unique completed quotes
    • ~50% provided contact info and permission to follow up
  • 28 online purchases accounted for 10% of sales
    (compared to only 8 online sales in the previous 3 years)

Photography

Due to lack of original images (or suitable stock images), I followed a few operators on their routes one morning to capture some action. Unfortunately, it was an unremarkable storm and I only caught the tail end of the service shift.

Design

Vehicles

Generated illustrations for use on the web and with other marketing collateral – using photos of vehicles. (Displayed here is one of several designs)

Direct Mail Promo Postcard

Pilot Program Pamphlet

Created for a new initiative to try to increase concentration of clients in certain areas. Because travel time is the main cause of inefficiencies in the business, ensuring shorter travel times meant better service for clients and a boost to the bottom line for the company.

Outer panel (back, front)

Inner panel (left, right)

You're on the Clearmysnow promotions page