Overview
Created an identity, website, and operations tools for a new general contracting business. Provided design, development, direct email marketing, software setup and integrations.
Design page displays branding and other design materials.
Website page describes relevant features of the site.
Advertising page contains a brief description and results of an AdWords campaign.
Operations
The business was set up on G Suite for most of the essential requirements (email, docs & storage). Google Analytics was set up to track advertising goals and conversions – which was also configured directly on the site’s admin dash for convenience.
Other services and tools that were implemented:
- NetHunt for GMail as a CRM to track leads, sales and clients.
- Grasshopper virtual phone system for tracking ads and inquiries.
- Created Google Docs templates for estimates, work orders, invoices and contracts.
- Used App Script to populate Google Sheets with sales and relevant information for export to QuickBooks for accounting.