Advertising

Set up Google AdWords with eight ad groups and more than 600 grouped keywords targeting local searches for artificial turf. Within the first year:

• > 1,100 conversions (form submissions from ads)
  • Leads from ads accounted for nearly 25% of years’ sales
• Average conversion rate > 20%
• Average cost per conversion < $5.00

Design

Postcard design for a new product line.

10 foot long trade show banner. The big empty space in the middle is reserved for a shelf + TV monitor.

Marketing

• Content creation - wrote several website blog posts and marketing emails
• Social media marketing - generated biweekly posts for the Facebook page
• Email marketing - monthly marketing and promotional emails

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